Top 5 Personalization Apps Performance in Middle East, Q2 2025

In the second quarter of 2025, the personalization app market in the Middle East saw various trends, with data provided by Sensor Tower offering valuable insights into the performance of the top apps on a unified platform.

Cleanup Your Phone from DOSA Apps experienced a notable increase in weekly revenue, starting at around $870 and peaking at approximately $1.5K towards the end of June. Weekly downloads showed fluctuations, initially at 8.6K, spiking to over 10K in late May, before decreasing to 4.7K by the end of the quarter. Active users peaked mid-quarter, reaching over 16K, before settling at 12.3K.

Zedge™ Wallpapers & Ringtones maintained a consistent revenue stream, with weekly earnings fluctuating around $1.1K to $1.2K. Downloads peaked at 17.6K in early April, stabilizing around 9.2K by the end of June. Active users remained robust, peaking at over 100K in May.

Glassify Icon Pack from Mahmoud Zadah saw modest revenue growth, with a peak of $510 in mid-May. Downloads remained low, averaging around 70 per week, reflecting a niche user base.

Magic: Online Video Chat by wong wun yuen experienced fluctuations in revenue, with notable peaks reaching $409 in late April. Downloads varied significantly, with a high of 9.2K in April, before dropping to 493 by the end of June. Active users saw growth, peaking at over 13K.

ArtFonts: Stylish Text from Galaxy studio apps showed stable growth in revenue, peaking at $434 in late June. Downloads remained steady, averaging around 4K weekly, while active users peaked at over 11K in early June.

These insights highlight the dynamic nature of the personalization app market in the Middle East, with varying trends in revenue, downloads, and user engagement. For a deeper dive into these trends, visit Sensor Tower for more comprehensive analysis and data.